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Sales Representative Job Summary: Nile Breweries Limited (NBL)

Marketing and Sales
Full Time
Application ends: November 4, 2025
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Job Overview

  • Date Posted
    October 28, 2025
  • Location
    Kampala - Uganda
  • Offered Salary
  • Expiration date
    November 4, 2025
  • Experience
  • Industry
  • Qualification
  • Career Level

Job Description

Field Details
Title Sales Representative (Fresher Jobs)
About the Organization Nile Breweries Limited (NBL) is Uganda's leading beer manufacturer, holding a market share. Established in 1951, it operates breweries in Jinja and Mbarara with an annual production capacity of million hectolitres. NBL is part of the global AB InBev family, focused on innovation (like its sorghum-based Eagle Lager), sustainability (a NEMA Award winner), and community engagement (supporting over local farmers). The company fosters a collaborative and inclusive culture with opportunities for growth.
Description The Sales Representative is responsible for coordinating and implementing sales execution and trade marketing activities in urban outlets that sell beer and soft drinks. The primary goal is to drive sales, maintain, and develop relationships with clients.
Key Responsibilities Executing Sales Plan: Execute, monitor, and report on national/regional trade marketing promotions; negotiate additional sales; determine order requirements; analyze competitor activities; provide business advice; drive full product portfolio availability (as per TSP/IRVP); maintain customer relationships; prepare visits; generate and implement execution improvement proposals; identify and support local events; identify new volume opportunities; ensure proper product display at Back of Bar.
Planning: Maintain and update an accurate customer database; assess outlets against guidelines; evaluate performance and needs; initiate trade development plans.
Resourcing: Aggregate investment requirements (merchandising) for budget input; maintain and safeguard all company assets in the trade (coolers, vehicles, etc.); select, contract, and manage promoters.
Sales Performance: Drive market share; achieve sales and volume targets/sell-out; promote and ensure compliance with the Digital Transformation agenda (Bees Buyers, Bees Share, Bees Force).
Administration: Compile and submit daily, weekly, monthly, and quarterly sales reports (including monthly KPI and competitor activity reports); ensure outlet records are accurately captured in Outlet Record Books.
Location Mbarara, Uganda (Duty Station)
Application Deadline 4th November 2025
How to Apply Interested candidates who meet the specifications should apply via the provided "APPLY Button."
Other Relevant Info Qualifications: Graduate degree in Sales, Marketing, Business Administration, or a related field (a Diploma in marketing/business is an added advantage). Experience: to years of Sales & Marketing experience in the Soft Drinks or FMCG Industry. Other Requirements: Good knowledge of distribution processes, costing, and the local distributor environment; budgeting and process know-how; commercial competence; and a Valid Driver's Licence.
Key Competencies: Team and success orientation, ability to motivate team members, good negotiator, strong verbal and written communication skills, and leadership/priority-setting skills.